Feature
September 25, 2022
Helping 300k users achieve personal financial goals with Gomoney Stash
I worked with gomoney as a product designer, crafting end-to-end user experience for over 300,000 users.
TIMELINE
Mar 2021
-
Jun 2021
MY ROLE
Design and Interaction
PLATFORMS
iOS and Android
DELIVERABLES
UI, UX, Strategy Concept
INDUSTRY
Fintech

Overview

Gomoney makes managing your finances easier and more convenient by offering a range of financial tools and services all in one place. Today, gomoney is one of the fastest growing digital banks in Africa, used by individuals, small business owners and freelancers, looking to take control of their finances.

Problem

GoMoney identified that many users struggle with saving money regularly and effectively. They tend to overspend and often find it hard to set aside money for long-term goals.

Objective

The objective of the Stash feature is to make it easier for users to save money and stay on track towards their personal goals. The feature aims to provide an automated and convenient way for users to save money and build wealth over time.

Design & Usability

GoMoney is an online personal finance platform that provides a variety of financial management tools to help users budget, save and invest their money. The Stash feature is a new addition to the platform that enables users to put money aside for a specific time period and save it towards their personal goals.

Onboarding

The Stash feature is introduced to new users during the sign-up process, where they are asked to specify their personal saving goals and the amount they wish to save each month.

Setting up a Stash

Users can set up a new stash by specifying a goal name, target amount, and a start date. They can also choose to automate monthly deposits and lock their stash to prevent accidental withdrawals.

Progress Tracking

Users can view their stash progress and see how close they are to reaching their target. They can also see a breakdown of their monthly deposits and interest earned.

Adding or Withdrawing Funds

Users can add or withdraw funds from their stash at any time. If the stash is locked, users need to request permission to withdraw funds.

Push Notifications

Users receive push notifications to remind them of their monthly deposits and keep them on track towards their personal saving goals.

Results

The Stash feature has been well received by GoMoney users. They appreciate the convenience and automation of the feature, which makes it easier for them to save money regularly. The progress tracking and push notifications have also helped users stay motivated and focused on their personal saving goals. The feature has also been effective in reducing overspending and improving users' overall financial health.

Conclusion

The Stash feature has proven to be a valuable addition to the GoMoney platform, providing users with a convenient and effective way to save money towards their personal goals. The automation and progress tracking features have helped users stay on track and motivated, leading to improved financial health and wealth building over time.

More product case studies

Emergency response app

Open case study

Unifying Kippa's products

Open case study

Washing machines smart control

Open case study

Superfast in-person payments

Open case study

Payments for SMEs

Open case study

Micronutrient Fortification Index

Open case study

Music business simplified

Open case study

Backoffice for cleaning pros

Open case study

QnA forum for web 3.0

Open case study

Simpler personal finance

Open case study

Tixy event management

Open case study
View figma prototype
Interactive Prototype
View in Figma
Brands.
From logo design to colour palette, each brand is consistently represented across all touch points.
See all brands
Websites.
Stunning websites that are easy to navigate and engage with. From e-commerce to non-profit organisations.
See all websites
Presentations.
Stunning presentations that elevate each brand and engage their audiences.
See all presentations
Products.
Intuitive user experiences fuelled by extensive research and a user-centred approach.
See all products