Product
September 25, 2022
Alleviating malnutrition in Nigeria with design and technology
MFI is an industry-owned and independently verified public ranking of Nigerian companies’ relative performance in nutrient fortification.
TIMELINE
-
MY ROLE
Design and Interaction
PLATFORMS
Web
DELIVERABLES
UI, UX, Strategy Concept
INDUSTRY
Agrotech

Overview:

The Micronutrient Fortification Index (MFI) is an industry-owned, independently verified public ranking of Nigerian companies’ relative performance in fortifying wheat flour, edible oil, sugar, and salt. The index is funded by the Bill and Melinda Gates Foundation and aims to improve the nutrition of Nigerians by encouraging companies to fortify their products.

Problem:

In Nigeria, micronutrient deficiencies are a significant public health problem, leading to reduced productivity and increased health problems. Fortifying staple foods with essential vitamins and minerals can help improve the nutrition of Nigerians, but companies often lack incentives to do so.

Objective:

The objective of the MFI is to provide companies with a benchmark for their performance in fortifying staple foods and to encourage them to improve their fortification efforts. The index also aims to provide consumers with information on the fortification status of different brands.

Design & Usability:

  • Data Collection: The MFI is based on independent laboratory testing of staple food products. The data is collected on a regular basis and verified by an independent third party.
  • Company Rankings: Companies are ranked based on their fortification performance and the results are published on the MFI website. Companies are categorized by product type and the rankings are updated regularly.
  • Consumer Information: The MFI website provides consumers with information on the fortification status of different brands, including the levels of essential vitamins and minerals in each product.
  • Company Engagement: Companies are encouraged to participate in the MFI by improving their fortification efforts and sharing their progress with consumers. Companies that rank highly in the index are recognized for their efforts and can use the MFI logo on their products.

Results:

The MFI has been well received by both companies and consumers in Nigeria. Companies are motivated to improve their fortification efforts to achieve a higher ranking in the index and to provide consumers with healthier products. Consumers are empowered to make informed choices about the products they purchase based on the fortification information provided by the MFI.

Conclusion:

The MFI has been successful in encouraging companies to improve their fortification efforts and in providing consumers with information on the fortification status of different brands. By improving the nutrition of Nigerians, the MFI is contributing to improved health and reduced public health problems in the country. The index provides a valuable benchmark for companies and encourages them to be more proactive in fortifying their products.

More information here

More product case studies

Emergency response app

Open case study

Unifying Kippa's products

Open case study

Washing machines smart control

Open case study

Superfast in-person payments

Open case study

Payments for SMEs

Open case study

Micronutrient Fortification Index

Open case study

Music business simplified

Open case study

Backoffice for cleaning pros

Open case study

QnA forum for web 3.0

Open case study

Simpler personal finance

Open case study

Tixy event management

Open case study
View figma prototype
Interactive Prototype
View in Figma
Brands.
From logo design to colour palette, each brand is consistently represented across all touch points.
See all brands
Websites.
Stunning websites that are easy to navigate and engage with. From e-commerce to non-profit organisations.
See all websites
Presentations.
Stunning presentations that elevate each brand and engage their audiences.
See all presentations
Products.
Intuitive user experiences fuelled by extensive research and a user-centred approach.
See all products